1958 - Media Officer

This vacancy has now expired  Print

Posted: 20/12/2019 13:19
Start Date: Not Available
Salary: £25,034
Location: Dale Street
Level: Specialist
Deadline: 26/02/2020 12:00
Hours: 37.00
Benefits: Company Pension Scheme, Employee Assistance Programme, Travel Loan Scheme, Employee Discount Benefits
Job Type: Fixed Term [F]

Term: Fixed term until February 2021 or until the existing postholder returns


ABOUT THE ROLE

Reporting to the Communications Manager, you will develop and implement an assortment of campaigns to promote our extraordinary collections, exhibitions and events programme as well as developing awareness of our wide-ranging engagement, fundraising and partnerships activity.

You’ll actively contribute to raising the profile of National Museums Liverpool, our eight museums and galleries, and help ensure a positive representation in the full range of media - establishing and protecting the organisational profile.

We are looking for someone who is energetic, engaged and adaptable, and who will be comfortable working in a non-conventional yet exciting environment. 

MAIN DUTIES

  • Develop and implement PR & Media components of integrated campaigns for exhibitions, events, venues and projects to achieve income targets, engagement and strategic objectives.
  • Identify and develop newsworthy opportunities from across the organisation to pitch and sell-in to print, broadcast and digital outlets.
  • To research, write and manage the distribution of media releases.
  • Contribute to content development and publication across social media channels as part of exhibitions, events, venues and projects, as required.
  • Contribute to articles and features for syndication across third-party platforms, and our own brand channels.
  • Establish and maintain relationships with relevant journalists, influencers, bloggers and media outlets locally, regionally and internationally.
  • Monitor media coverage about National Museums Liverpool and all of its associated work streams - ensuring it is collated and shared with appropriate stakeholders and archived in a timely fashion.
  • Measure results and compile reports against targets set, as appropriate.  
  • Liaise with colleagues, media, partners and external contacts to organise appropriate PR & Media events and activity.
  • Deal with urgent enquiries from the media, general public and colleagues liaising with and advising senior staff.
  • Organise and supervise journalists, film and photography crews for events and activities, including selecting, organising and briefing key spokespeople.
  • Liaise with other cultural organisations, partners, sponsors and artists’ representatives to coordinate communications and secure favourable coverage.
  • Attend planning meetings internally and externally, as required.
  • Manage own workload and keep complete and accurate records, files, budgets and evaluation reports.

 GENERAL DUTIES

  • A commitment to adhere to the standards expected of all public services as defined by the HM Treasury publication “Managing Public Money”. Those standards are honesty, impartiality, accountability, openness, accuracy, reliability, transparency, objectivity, integrity and fairness. These standards should be carried out in the spirit of, as well as the letter of, the law; in the public interest; to high ethical standards and achieving value for money.
  • Develop NML’s commitment to Equality and Diversity and promote non-discriminatory practices in all aspects of work undertaken.
  • Adhere to National Museums Liverpool’s Health and Safety Policies and Procedures, National Museums Liverpool’s access and Safeguarding policy as well as other appropriate practices and guidelines.
  • Contribute to the management, discussion and communication of risk as appropriate to your role.  Ensure you follow, adhere to and implement (where appropriate) effective controls for policies, processes and systems within your department, directorate and for the organisation.  
  • Assist with the supervision of volunteers and work placement students, undertaking periodic appraisal and facilitating their training in association with IS staff and NML’s Volunteer Coordinator.
  • Undertake additional duties, as required, from time to time.
  • Take responsibility for personally participating in the Performance Development & Review process.
  • Undertake training and development courses and programmes, as required.
  • Show the highest integrity and confidentiality in the pursuance of these duties.

This job description is a guide to the nature of the work required of the prospective employee. It is neither wholly comprehensive nor restrictive and therefore does not preclude change or development that will inevitably be required in the future.
 


Personal Specification

QUALIFICATIONS

Essential 

 Desirable

5 GCSEs grade A-C or equivalent

E

 

Qualification in media related field.

 

D

EXPERIENCE

 

 

Minimum 1 years’ experience as part of a press / communications team (in-house or agency).

E

 

Experience implementing tactical and integrated campaigns to achieve high impact output. 

E

 

Experience of working in an arts, culture or heritage environment.  

 

D

Experience of writing and selling-in effective press releases. 

E

 

Experience of pro-actively and reactively contributing across social media channels. 

E

 

Experience of arranging press and media events. 

 

D

Experience of identifying stories and angles that would make interesting press items. 

E 

 

Knowledge of arts and cultural media (including print, broadcast and online) 

E 

 

Experience of researching and sourcing information. 

E

 

Experience building cross-departmental and cross-organisation relationships. E  

KNOWLEDGE & SKILLS

 

 

Fluent and accurate writing skills, with an ability to write interesting and engaging copy for a number of platforms including press releases, blogs and social media platforms.

E

 

Flexible approach to work, with the ability to manage multiple tasks and deadlines.

E

 

Highly IT literate with thorough knowledge of Microsoft Word, Outlook, Excel and PowerPoint.

E

 

Ability to assimilate information quickly and develop a significant level of knowledge and expertise on a wide range of subjects.

E

 

Ability to work under pressure and balance multiple priorities.

E 

 

Confident in making decisions and applying own judgement to situations as required

E

 

Other

 

 

Have an interest in and appreciation of the museums/cultural sector. 

 

D



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