1960 - Marketing Officer

This vacancy has now expired  Print

Posted: 20/12/2019 14:24
Start Date: Not Available
Salary: £25,034
Location: Dale Street
Level: Specialist
Deadline: 20/01/2020 12:00
Hours: 37.00
Benefits: Company Pension Scheme, Employee Assistance Programme, Travel Loan Scheme, Employee Discount Benefits
Job Type: Permanent [A]

Interviews to be held week commencing 27 January 2020


ABOUT THE ROLE

Reporting to the Marketing & Publications Manager, you will develop and implement an assortment of campaigns to promote our extraordinary collections, exhibitions and events programme as well as developing awareness of our wide-ranging engagement, fundraising and partnerships activity. You will actively contribute to raising the profile of National Museums Liverpool, our eight museums and galleries, and help ensure a positive representation.

We are looking for someone who is energetic, engaged and adaptable, and who will be comfortable working in a non-conventional yet exciting environment.

MAIN DUTIES

  • Develop, implement and evaluate marketing components of integrated campaigns for exhibitions, events, venues and projects to achieve income targets, engagement and strategic objectives.
  • Prepare briefs and manage the production process, as appropriate, for an assortment of marketing output including press ads, direct mails, fliers, posters and digital adverts liaising with internal stakeholders, and external agencies.
  • Manage advertising schedules, including ad booking, creative commissioning and delivery.
  • Run and monitor PPC advertising (e.g Google AdWords and Display Network, Facebook, Instagram and Twitter) as part of campaigns.
  • Manage distribution of marketing collateral including booking distribution networks and maintaining contacts.
  • Devising and writing effective, accurate copy for a range of materials and channels.
  • Monitor and contribute to other organisations’ online and offline output to seek and secure opportunity to promote National Museums Liverpool’s venues, exhibitions, events, projects and commercial activity.
  • Contribute to content development and publication across social media channels as part of exhibitions, events, venues and projects, as required.
  • Liaise with other cultural organisations, sponsors, funders, partners etc. to coordinate marketing aspects of joint activity, as required.
  • Assist in the day-to-day management of agency relationships including media buyers, creative agencies, printers and other suppliers to deliver campaigns.
  • Maintain relationships with other arts, cultural and heritage organisations, concierges, group travel organisers, tourist bodies to promote our activity to the widest possible audience.
  • Attend planning meetings internally and externally, as required.
  • Manage own workload and keep complete and accurate records, files, budgets and evaluation reports.

GENERAL DUTIES

  • A commitment to adhere to the standards expected of all public services as defined by the HM Treasury publication “Managing Public Money”. Those standards are honesty, impartiality, accountability, openness, accuracy, reliability, transparency, objectivity, integrity and fairness. These standards should be carried out in the spirit of, as well as the letter of, the law; in the public interest; to high ethical standards and achieving value for money.
  • Develop NML’s commitment to Equality and Diversity and promote non-discriminatory practices in all aspects of work undertaken.
  • Adhere to National Museums Liverpool’s Health and Safety Policies and Procedures, National Museums Liverpool’s access and Safeguarding policy as well as other appropriate practices and guidelines.
  • Contribute to the management, discussion and communication of risk as appropriate to your role.  Ensure you follow, adhere to and implement (where appropriate) effective controls for policies, processes and systems within your department, directorate and for the organisation.  
  • Assist with the supervision of volunteers and work placement students, undertaking periodic appraisal and facilitating their training in association with IS staff and NML’s Volunteer Coordinator.
  • Undertake additional duties, as required, from time to time.
  • Take responsibility for personally participating in the Performance Development & Review process.
  • Undertake training and development courses and programmes, as required.
  • Show the highest integrity and confidentiality in the pursuance of these duties.

This job description is a guide to the nature of the work required of the prospective employee. It is neither wholly comprehensive nor restrictive and therefore does not preclude change or development that will inevitably be required in the future.


Personal Specification

QUALIFICATIONS 

Essential

Desirable

5 GCSEs grade A-C or equivalent

E

 

Qualification in Marketing/Digital Marketing related field.

 

D

EXPERIENCE

   

Minimum 2 years’ experience as part of a marketing / digital marketing team (in-house or agency).

E

 

Experience devising and implementing tactical integrated campaigns to achieve high impact output. 

E

 

Experience of design and print production process. 

E

 

Experience of brief writing and creative commissioning. 

E

 

Experience of managing complex campaign budgets.

E

 

Experience of planning, running and monitoring PPC Advertising (Google / Facebook / Instagram / Twitter). 

 E

 

Experience in using analytics to interpret and analyse campaign effectiveness. 

E

 

Experience of using social media as part of campaigns to generate sales, engagement and profile. 

E

 

Experience working with Customer Relationship Management systems. 

E

 

Experience of pro-actively and reactively contributing across social media channels. 

E

 

Experience building cross-departmental and cross-organisation relationships. 

E

 

Experience of working in an arts, entertainment, culture or heritage environment.  

 

D

KNOWLEDGE & SKILLS

 

 

Fluent and accurate writing skills, with an ability to write interesting and engaging copy as well as proof-reading.

E

 

Flexible approach to work, with the ability to manage multiple tasks and deadlines.

E

 

Highly IT literate with thorough knowledge of Microsoft Word, Outlook, Excel and PowerPoint.

E

 

Knowledge of specialist design software (Photoshop, InDesign, Illustrator)

 

 D

Ability to assimilate information quickly and develop a significant level of knowledge and expertise on a wide range of subjects.

E

 

Ability to work under pressure and balance multiple priorities E  

Other

   

Have an interest in and appreciation of museums and art galleries.

 

D

 

 



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