ghd401 - Brand Ambassador - Belfast (9 months)

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Posted: 11/01/2019 16:31
Start Date: Not Available
Salary: Competitive Salary
Location: UK
Level: Standard
Deadline: 27/05/2019 23:59
Hours: 40.00
Benefits: Competitive Benefits
Job Type: Fixed Term Contract

What’s the Job?

We are currently seeking an individual to join our Premium Retail team based in Belfast on a permanent 40 hour contract. For a 9 months fixed term contract.

 The main purpose of the role is to manage all sales activity and grow business within an in-store retail concession. Accountable for the overall management of the ghd concession within the John Lewis operation, ensuring day to day activities are effectively carried out to deliver the store Key Performance Indicators (KPI’s). There will be an element of people management in this role with team, agency staff and temp support.

Ensuring the store is consistently merchandised to the highest possible standard to maximise sales and promote the ghd brand and follows all company procedures at all times in order to protect profits, people and stock and working closely with the Regional Manager to ensure the success of the concession. 


What will I do?


  • Develop and drive sales in store to maximise on opportunities by using creative ideas and initiatives
  • Effectively uses all company tools and initiatives designed to improve sales performance
  • Ensure that a current and ongoing plan to improve sales performance exists and that these plans are being actioned and reviewed
  • Identifies opportunities to partner with other brands and also external activity to develop brand identity and drive sales
  • Works closely with the Regional Manager to support any adaptation/change to Business trading to reflect market changes and competitor activity
  • Analyses data available to make the right decisions, to stretch/build on performance and adding value to the business
  • Reacts quickly and positively to changes within ghd and always looks for ways to improve the business
  • Ensure that effective stock management processes are in place to deliver the best possible store availability
  • Makes contacts and communicates with Head office to highlight key products, feedback on layouts etc
  • Use every opportunity to promote the ghd brand




  • Inspire, challenges and stretches individual performances, coaching all team members to reach their full potential. Through PDRs and observation, identifies future capability for succession and arranges or recommends training programmes to help them achieve their potential (if applicable)
  • Provides clear direction and leadership to support staff, giving open and honest feedback to all regarding their performance and behaviours
  • Conducts regular reviews with all support staff, creating focussed action plans to target improvement and encouraging others to deliver on all targets
  • Recruits fantastic people into the business, following the ghd recruitment process (if applicable)
  • Motivates, coaches and encourages creativity giving every team member the confidence to take part, creating a fun atmosphere to work in
  • Actively seeks to implement a succession plan within the store (if applicable)
  • Promotes the need for a continuous learning and development culture within the store
  • Delivers strong, effective communication daily to all team members either in written or verbal format
  • Maintains regular communication with Regional Manager


Customer Service & Operation

  • Champions the Brand and works closely with the team to deliver an exceptional service to everyone, making the customer number one at all times
  • Actively drives customer service initiatives for the team on order to deliver on targets set for the store in this area
  • Provides professional advice and support to customers so that sales are maximised leading to brand loyalty
  • Coaches and leads the store team to deliver active selling at every possible opportunity
  • Continuously encourages the team to drive a culture of service
  • Develops a customer database for in-store launches and key sales activity
  • Ensure that appropriate controls are in place to deliver wages within budget
  • Authorises all staff holidays manages in accordance with company guidelines, and ensures operational flexibility is maintained
  • Uses and follows all tools and guidelines in relation to the management of attendance
  • Has a clear process in place for performance management relating to attendance and time keeping
  • Be aware of health and safety procedures and comply with local arrangements within store
  • Manage all sales activities including budget, rotas, stock management, visual merchandising and new lines
  • Develop collaborative working relationship with host store management
  • Ensure own and others conduct is respectful of host store rules and regulations
  • Successfully implement promotional and marketing activity to generate sales growth and identify new opportunities
  • Prepare and submit timely, accurate and complete reporting as requested by ghd management
  • Endeavour to exceed key performance indicators and targets as defined by ghd management. Set, monitor and report on performance targets


  • Be prepared to travel to and work at any ghd events; seminars; conferences within the UK and in addition, be prepared to travel to and work at any other stores as and when requested by ghd management to support future store growth
  • Attend meetings off site for training and operational updates


What skills and qualities will I need?

Key Skills:

  • Previous sales management/ supervisory experience is essential gained with a luxury brand or from the hair industry, ideally in-store
  • Passion for exceptional service is key, demonstrating ability to work and drive results in an active selling experience
  • Experience of managing or being responsible for a concession/store, with accountability or good understanding of core KPI’s, including sales and customer service (if applicable)
  • Experience of managing and developing a team, with proven coaching skill (if applicable)
  • Available to participate in the team roster arrangements to include bank holidays and weekends
  • Experience of working with Microsoft applications to include Word; Excel and Outlook
  • Possesses a good basic level of maths and English skills – ideally educated to GCSE level or higher
  • Should have the ability to travel and work at other sites as required



Key Attributes:

  • Be a self-motivated individual with sound retail management/ supervisory experience
  • Demonstrates drive, energy and resilience to work in an agile retail environment
  • Enjoys working with others in a team and has a friendly and positive approach to customer service and can confidently work in a team or independently
  • Is able to motivate and inspire a team to deliver results on a day to day basis
  • Can effectively delegate tasks and follows up to ensure completion (if applicable)
  • Demonstrates passion about ghd and understands the Selfridges brand
  • Confident and capable in leading a team, with strong coaching and mentoring skills
  • Possess good leadership and communication skills
  • Has a passion for learning and is willing to be trained on new products/ initiatives/ services for the needs of the business
  • Must be organised, self-motivated and extremely well presented
  • Must be enthusiastic, resilient, tenacious and persuasive with excellent communication skills and a strong customer focus 
  • Be sales driven and commercially aware of the beauty/ fashion market and trends
  • Demonstrates good networking skills (internally and externally) and actively seeks to use contacts to further their own input, impact and influence
  • Sets high operational standards in all areas – front and back of house

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