Job Purpose

Lead the Supporter Fundraising team to deliver against fundraising targets and be an influential member of the Marketing and Fundraising leadership team.

Lead the development of the Supporter Fundraising strategy in-line with our charitable objectives, built on insight, which:

• underpins strategic goals to accelerate income growth in a sustainable manner across a diverse range of income streams
• embeds a culture of resourceful and effective fundraising across the organisation

Lead appropriate strategic programmes and activities as directed by Marketing & Fundraising Director.

Main Responsibilities

STRATEGY & PLANNING

• Work in close collaboration with the Head of Partnerships
• Lead the development of an effective Supporter Fundraising strategy & plan that focusses on building secured and repeatable income to build a platform for growth
• Work in close collaboration with Head of Marketing strategy, Head of Brand, MD Trading to develop an aligned Supporter Strategy.
• Contribute to the development & coordination of a long-term fundraising plan, which includes key activities, areas of required investment, KPIs and milestones as well as the projected growth of fundraising income
• Oversee operational programmes for the department as delivered by the Fundraising Operations Manager
• Manage and mitigate risk on behalf of Community Fundraising

FUNDRAISING & BUDGET

• Lead development of a high performing Supporter Fundraising team with an excellent reputation across the charity
• Manage, support and develop the Heads of within Supporter Fundraising team to deliver the strategy & plan in their functional areas
• Own the Supporter Fundraising budget and work with the team of Heads of to support their effective budget management.
• Drive a culture of tracking with the team to ensure the team measure expenditure and return on investment for fundraising activities
• Ensure we have a comprehensive and integrated supporter journey in place to effectively maximise lifetime value
• Through leadership of Fundraising Operations ensure we continue to have an effective platform of operational policies, procedures and practices that support resourceful fundraising
• Champion the use of insight to ensure the fundraising team use insight as a fundamental building block to strategy and development

Supporter Insight

• With the Head of Marketing Strategy develop supporter insight across the organisation and within the Supporter Fundraising team
• Help to develop a new understanding of our supporters and prospects to help focus our marketing and fundraising plans using a data driven approach to Fundraising

Recovery Liaison

• Work in partnership with the Heads of Recovery to deliver effective fundraising in our Communities
• Act as key liaison with Recovery regarding our strategic working relationship relating to Community Fundraising
• Through management of Fundraising Operations, and in collaboration with Head of Partnerships, ensure effective running of Fundraising Panel 

Operations

• Lead the team to deliver appropriate and compliant operational support to the Directorate (Marketing, Fundraising and Trading)

MANAGEMENT

Direct Reports

• Manage, Support and Develop the Head of Supporter Engagement, Head of Regional Fundraising and Head of Events, plus the Fundraising Operations Manager.

Agencies

• Manage external agencies where appropriate

Internal Collaboration

• Work closely with Marketing & Fundraising Director and the M&F Leadership team in all aspects of role
• Work closely with the Head of Partnerships in all aspects of the role
• Comms: ensure coordinated and complementary activity where it relates to fundraising
• Recovery: drive engagement to help shape the supporter experience
• Trading team to ensure joined up supporter engagement.

Essential Knowledge, Skills & Experience:

• A minimum of 5-10 years’ experience in fundraising
• Experience of developing and implementing strategies and business plans to deliver income growth across all areas of fundraising
• Successful, significant and relevant achievement at management level in a comparable national/international organisation.
• Experience of utilising the strength of an organisation brand for charity/business development
• Proven track record of meeting challenging income targets
• Proven ability to build, manage and develop key stakeholder, client and donor relationships.
• Extensive experience at senior level in fundraising
• Effective dissemination of information to large and diverse groups
• Ability to coach and support the development of a senior team

Key Competencies & Behaviours

• You must have a positive attitude to work and be passionate about the cause
• You must be able to work on your own initiative and be flexible to work with changing priorities
• Ability to build rapport quickly and to understand needs and expectations
• Positive, empathetic, patient, polite and friendly manner
• Ability to remain calm under pressure
• Displays the highest levels of integrity, confidentiality and commitment
• Respond quickly to changing demands and demonstrate strong skills in prioritisation and time management
• Work within a range of environments and working cultures, adapting personal style accordingly
• Lead and drive work forward with minimal direction
• Analyse information quickly and communicate in a concise and articulate manner
• Well organised with the ability to prioritise
• Attention to detail in all aspects of work
• Demonstrates an ability to work as part of a team and be a flexible team player
• Demonstrates self-motivation
• Flexible re. hours of work /Must be able to travel for work as required
• Must be able to manage changing priorities and be willing to step in to help colleagues if needed in other areas of Charity activity

Guiding Principles

All elements of your delivery of the Job Description must encapsulate:

Best in Class
We must remain fresh, well-informed and innovative in our approach so that we can consistently develop best-in-class support services for our WIS and their families. We must invest in our staff as it is they who will make the difference.

Putting our beneficiaries at the heart of what we do
The WIS and their families must remain the focus of everything we do. Support to families is as important as support to the WIS. We must maintain the personal touch and give the WIS and their families our personal attention.

Can Do
We must remain easy to access for our beneficiaries and easy to do business with for our partners and other H4H staff. We must remain a ‘can-do’ organisation that will find a single reason to make something happen, not 100 reasons to stop it. ‘Can, not can’t; will, not won’t; why not, not why. ’We must remain efficient and not bureaucratic.

One Team
Regardless of where you work or what you do in H4H, we must work as a team to deliver the best possible holistic support and services to our WIS and their families today and into the future, and to develop our services over time. We expect the highest standards of competence, commitment and personal conduct from H4H staff in their dealings with the WIS and their families, our partner organisations, and each other.