Job Purpose 

To support the development and execution of inspirational multi-channel marketing campaigns which increase support and fundraising and build brand loyalty.

Accountabilities        

• Work with the Marketing Manager to deliver marketing plans and campaigns that help raise vital funds, encourage volunteer sign ups and drive brand engagement.
• Specifically, this role will support the marketing of Individual Giving, In Memory donations, Legacies, Volunteering and Community Fundraising. 

Main Responsibilities

Marketing Planning

• Conduct competitor and sector analysis to help shape marketing and campaign plans
• Work with the Marketing Manager and fundraising colleagues to define key objectives, target audience and channel plans for campaigns that are aligned with the charity objectives and campaign calendar.

Marketing Execution

• Support the Marketing Manager to brief and manage internal content and digital delivery teams to ensure content is delivered on time
• Work closely with other supporting H4H teams to ensure effectiveness and success of activity e.g. The Insights team, Finance team, Partnerships team, Supporter Care team etc.
• Work with external specialist agencies where appropriate
• Deliver compelling marketing campaigns which meet agreed objectives
• Deliver outstanding brand experience, through these campaigns
• Responsible for co-ordinating content for the charity e-newsletters

Marketing Analysis and Evaluation

• Monitor ongoing campaign performance against objectives
• Critically evaluate campaign success and make recommendations for future improvements

Essential Qualifications        

• Degree level or equivalent qualification, for example Chartered Institute of Marketing

Essential Knowledge, Skills & Experience   

• Marketing experience with a good understanding of the marketing mix, campaign delivery, measurement and best practice
• Excellent verbal/written communication skills and attention to detail
• Good at building relationships with internal and external stakeholders
• Ability to meet sometimes demanding deadlines
• Ability to work on own projects and work well within a team
• Comfortable in an informal, fast-paced environment where constant change is the norm and daily challenge is to juggle ‘business as usual’ with ‘business transformation’
• Ability to juggle multiple projects and requests at one time
• A track record of understanding ways to consolidate client needs, tailor and distribute content for different audiences, platforms and objectives

Desirable Knowledge, Skills & Experience  

• Ability to work both with and without agency support
• Ability to draft marketing copy
• Working knowledge of online environment and digital/social strategy
• Skills: Business Acumen, Creativity, Entrepreneurial approach, Teamwork

Key Competencies & Behaviours

• Confident and polite manner
• Ability to build rapport quickly and to understand needs and expectations
• Positive, empathetic, patient, polite and friendly manner
• Ability to remain calm under pressure
• Displays the highest levels of integrity, confidentiality and commitment
• Respond quickly to changing demands and demonstrate strong skills in prioritisation and time management
• Work within a range of environments and working cultures, adapting personal style accordingly
• Lead and drive work forward with minimal direction
• Analyse information quickly and communicate in a concise and articulate manner
• Well organised with the ability to prioritise
• Attention to detail in all aspects of work
• Demonstrates an ability to work as part of a team and be a flexible team player
• Demonstrates self-motivation
• Flexible re. hours of work