We're here to support parents. We give them accurate, impartial information so that they can decide what’s best for their family, and we introduce them to a network of local parents to gain practical and emotional support.

Our vision

Our vision is of a world in which no parent is isolated and all parents are supported to build a stronger society.

Our charitable purpose

We offer information and support in pregnancy, birth and early parenthood.

We campaign to improve maternity care and ensure better services and facilities for new parents.

We aim to give every parent the chance to make informed choices.

We want to make sure that everyone has access to our services and activities.

Our mission 

Our mission is to support parents through the First 1,000 Days to have the best possible experience of pregnancy, birth and early parenthood.
We do this through three interconnected aims:

Sharing knowledge: informing parents' decisions and increasing their confidence.

Creating networks: forging vital friendships

Harnessing voices: changing public policy and attitudes for good.

Our goals

To fulfil our full potential, we commit to give core goals:
1.  Strengthening our work in antenatal education and infant feeding
2.  Expanding the support we provide to parents postnatally.
3.  Increasing our reach into less affluent communities and to parents at greater risk of isolation.
4.  Modernising our public image to ensure we are seen as relevant and trusted.
5.  Being the best we can be - building a brilliant organisation to support our incredible movement of volunteers and practitioners.

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