About the Royal Academy
The Royal Academy of Arts is one of the UK’s foremost arts institutions, famous for our world-class exhibitions including David Hockney: A Bigger Picture, Sensing Spaces: Architecture Reimagined, Ai Weiwei and the recent blockbuster, Painting the Modern Garden – Monet to Matisse.

It is a particularly exciting time in our history. As we approach our 250th anniversary in 2018, we are embarking upon a series of major investments that will transform our physical and digital infrastructure and our public offer. An ambitious ‘Masterplan’ by David Chipperfield RA will redevelop our 2.5 acre campus in Mayfair, uniting our two buildings and providing refurbished galleries, a state-of-the-art auditorium, a new learning centre and a dedicated Collections gallery in Burlington Gardens, and enabling greater public visibility of the art school at the heart of the Academy.
Central to these developments and our vision for 2018, are our audiences.

We already engage with a large and diverse audience base - whether it’s our 97,000 Friends, whose support and interest keeps the RA running, the nearly 1m people who attend our exhibitions each year, or buy products from our shops, or the range of specialist audience groups from high-level Patrons and supporters to teachers, artists and art-buyers, families and students. And with our ambitious plans to expand our campus and our public offer for 2018, we are positioned to welcome ever-larger numbers.

About this role
To ensure we serve our diverse and growing audience now – and for the future – we are investing in and developing our CRM programme. We are ambitious about the scale of direct communications we want to deliver to drive customer satisfaction and long-term engagement, and to equally maximise revenue streams for the RA.
We have created a new role to support the CRM activity across the Royal Academy. Working closely with the CRM Manager, this position will be critical to growing an already successful CRM programme and delivering best-in-class direct communications for one of the UK’s most celebrated arts organisations.

About you
We are looking for someone who is passionate about audiences, has an excellent eye for detail, in particular copy writing and design, and is confident using technology to analyse data and produce highly effective communications.
You will need to be flexible, well organised and a strong team player, with exceptional interpersonal and stakeholder management skills. You must be able to demonstrate a genuine interest and knowledge of the visual arts and enthusiasm for the work and objectives of the Royal Academy of Arts.

Closing Date for Applications: 12th June 2016
Interviews to be held:              w/c 20th June 2016 

JOB DESCRIPTION

MAIN OBJECTIVE

Working closely with the CRM Manager, plan and deliver a highly effective direct communications programme to varied and diverse RA audiences including exhibition visitors, event attendees, Friends of the RA, donors, Shop customers, art buyers and more.

KEY RESPONSIBILITIES

1. Working with stakeholders from across the RA, create campaign-driven emails for a variety of audiences. Deliver engaging and effective communications through:
a. Copywriting
b. Template and content design
c. Graphics editing
d. Data segmentation
2. Act as quality control for everything that is sent by the RA, proofreading and advising on best practice for content, copywriting and design.
3. Set up and deliver customer service driven, automated email programmes, including welcome messaging, confirmation emails, pre-visit reminders and post-visit follow-ups.
4. Be a super-user for the RA’s email software, training and supporting others to use it. Participate in external training and conferences to ensure the RA is making the best use of its ESP and fully realising the benefits of the system.
5.Using the RA’s CRM system, manage data queries and exports. 
6.With the CRM Manager, lead e-comms scheduling and planning, balancing the demands of multiple stakeholders across RA departments, and ensuring the interests of the RA customer are always met.
7.Deliver regular reporting on email activity, drawing meaningful conclusions and implementing change based on insight. Champion a test and learn approach.
8.Contribute to and support CRM strategy projects such as audience segmentations, template design reviews, content audits, data collection initiatives and IT developments.
9. Provide departmental admin and support as needed.
10.Comply with all relevant Health & Safety policies, procedures and regulations and take appropriate and reasonable care for the safety of colleagues and visitors to the Academy.
11.Adopt a flexible attitude to undertaking any other duty that may be reasonably be allocated by the CRM Manager or other senior manager.

PERSON SPECIFICATION: DESIRABLE QUALITIES AND SKILLS

1. Experience in a similar E-crm focused role.
2. Excellent copy-writing skills, especially in the context of email communications. Ability to shape key messages and rough copy into clear, engaging and actionable text, tailored for a variety of audiences.
3. An understanding of HTML/CSS, preferably with some experience writing or editing code.
4. A good eye for design and the ability to create graphics in editing tools such as Photoshop.
5. Experience using ESPs (Adestra, Silverpop, Exact Target etc) – independently creating and deploying bulk emails to a range of audiences, including setting up automations and customer-driven programs. Confidence to train and support others in using software/systems and adhering to best practices.
6. Experience with CRM systems and an ability to query, report and analyse data from a range of sources. Familiarity with audience segmentations, in particular behavioural-driven.
7. An enthusiasm for audiences, in particular approaching decision-making and problem-solving from an audience perspective.
8. Excellent critical thinking skills – creative, confident and proactive. Ability to thrive in a demanding and fluid environment where requirements are unpredictable and dynamic.
9. Excellent interpersonal skills – capable of forging strong working relationships with internal stakeholders from a range of departments, as well as external stakeholders and suppliers.
10. An interest in the visual arts and architecture and commitment to the objectives of the Royal Academy.