RA1902424 - Head of Marketing & Communications

This vacancy has now expired  Print

Posted: 19/02/2024 14:34
Start Date: Not Available
Salary: £45,000 – £53,000 per annum
Location: Leeds
Level: Management
Deadline: 20/03/2024 23:59
Hours: 36.00
Benefits: Please see full job description
Job Type: Permanent

Please access the Application Form HERE

Please note you will need to download an application form as directed and upload it via our recruitment system in the space provided.  We cannot accept CVs in place of an application form.

Head of Marketing & Communications

Salary £45,000 – £53,000 per annum

Band: A / L1

The Royal Armouries is the United Kingdom’s national museum of arms and armour and one of the most important collections of its type in the world, housed at its headquarters and flagship museum in Leeds, its historic home at the Tower of London, and the Victorian Fort Nelson in Hampshire.

This role is pivotal in helping the organisation achieve its goals and bring the Royal Armouries brand to more people than ever before. This is both a strategic and an operational role, closely supporting the Director of Brand & Audiences in devising and delivering the Annual Operating Plan.

The role takes ownership for all corporate communications, public relations, crisis communications and internal communications to ensure consistency and boost the Royal Armouries’ reputation. They work across the organisation to galvanise action to deliver impressive results in terms of building income generation and audience engagement.

This position is a permanent working full time, 36 hours per week, 5 days out of 7. Weekend, Bank Holiday and evening working will occasionally be required, as will some travel.

Benefits

  • Access to the Bike2Work scheme
  • Access to EAP Employee Assistance Program
  • 27.5 days holiday plus Bank Holidays
  • Access to on-site staff car parking
  • 25% off staff shop
  • 10% off food in on-site café plus discounted drinks and meals for staff
  • Pension scheme max employer contribution is 9% 
  • Applications for assistance with relocation costs will be considered

How to Apply

To apply please visit https://www.cloudonlinerecruitment.co.uk/royalarmouries

Please note you will need to download an application form as directed and upload it via our recruitment system in the space provided. We cannot accept CVs in place of an application form.

Closing date: midnight 20th March 2024

Interview dates: 28th & 29th March 2024

Additional Information

Successful applicants must have the relevant right to work documentation in place.

A Police Check/ Disclosure will be requested in the event of a successful application. Please refer to the job description for the level of check required. A criminal record would not necessarily be a bar to employment.

Due to the volume of applications, we received we are not able to respond to everyone individually. If you do not hear back from us within 4 weeks of the closing date, please assume that you have been unsuccessful on this occasion. 

Full Job Description

Sitting within the Brand & Audience department, this post heads up the Marketing & Communications team of seven. They are responsible for creating impactful multi-channel campaigns and communication strategies based on data and insight. The remit covers three very different sites - the Royal Armouries’ headquarters in Leeds, Fort Nelson in Hampshire and its collection and activities at the Tower of London, as well as the museum’s presence online.

The default deputy for the department director in relation to corporate communications and marketing, this role will manage a broad range and significant number of professional staff, holding prime accountability for high-risk areas, larger operating and project budgets. They will provide high level support in these areas to the Director General, Executive Board and Trustees

The postholder will be a senior member of the Leadership Group, actively participating in the work of the group, and liaising with Executive Board on strategic matters.

  • This role will provide high level management of all marketing and communication initiatives in support of the museum’s vision, mission, five-year corporate strategy, masterplan, commercial strategy and other plans as required
  • Build a brand that resonates with audiences, the postholder will develop and deliver an innovative and strategic branding, marketing and communications approach which positively and measurably showcases all aspects of the museum’s work leading to specific outcomes such as audience growth and development and uplifts in income generation
  • The postholder will lead and manage the museum’s external and internal communications, stakeholder and membership engagement and issue management, providing high level support in these areas to the Director General, Executive Board and Trustees
  • Building on existing studies, ensure an evidence-based approach to communication and audience development through well-focused audience research and insight and its effective application
  • The role is responsible for the initiation and management of film and media relations and will provide strategic support and oversight of the Armouries’ publications function
  • The postholder will be a senior member of the Leadership Group, actively participating in the work of the group, setting a positive example and upholding the museum’s values and goals

Primary Tasks and Responsibilities

Marketing & Brand

  • Devise an evidence-based, multi-platform and consistent approach to the Royal Armouries’ communication, branding and marketing across its three sites to support and promote all areas of the museum’s activity, including the events and exhibitions programme, research and commercial initiatives meeting corporate targets for audience growth and digital reach
  • To devise and deliver an annual marketing & communications plan in support of the museum’s Annual Operating Plan and in relation to the business plans of specific projects, ensuring that the return on investment is understood and relevant targets set and addressed
  • To continue to develop innovative digital marketing initiatives and use of social media to promote, disseminate and discuss all areas of the museum’s activity with audiences and support the roll out of the digital transformation programme
  • Ensure all marketing and communication campaigns make full and effective use of all channels and promotional tools, are executed to a high standard, listen and respond to audiences and continue to strengthen the Royal Armouries’ brand and visual identity

Audience development

  • Develop and manage a state-of-the-art audience research and insight programme to actively inform all communication, marketing, and other audience development activity
  • Use an audience focused approach and take ownership for the Audience Development Plan, working across the organisation to further embed this approach
  • Take the lead on evaluation for all large scale projects, designing research that measures outcomes and outputs, working with the Development team to ensure these meet the needs of funders

Public relations & film and media

  • To protect and enhance the reputation and position of the Royal Armouries through active management of information to external parties
  • To ensure effective internal communication planning and delivery in support of the staff engagement strategy, actively contributing to the cultural change sought through the Corporate Plan
  • To act as an ambassador for the Royal Armouries
  • To encourage new, and effectively manage existing, film and media partnerships

CRM

  • To utilise the CRM system and opportunities to grow audiences and increase data and insight into audience behaviour
  • To ensure the system is embedded and used across the organisation with a coherent strategy that supports the organisation’s wider goals

Expertise

  • To bring expertise in strategic marketing planning
  • To bring expertise in communications, public relations, customer relations and social media
  • To bring experience of high-level stakeholder engagement and management
  • To bring experience of the development and management of membership schemes
  • To bring expertise in publishing

Senior Leadership

  • Contribute to the development and delivery of the overall vision and strategy
  • Support the development of collaborative, cross team working and process to deliver priorities
  • Support and facilite two-way with the senior leadership team, nurturing a culture of inclusion, dignity and respect

People

  • Work closely with the Director of Brand & Audiences and peer group in the department and wider to develop and implement strategic plans
  • Work sensitively and productively with colleagues with differing management styles and competence levels, but provide strong leadership and guidance when necessary
  • Oversee the recruitment, induction and line management of the Marketing & Communications team staff, ensuring business needs are met whilst fully utilizing the team’s skills for the benefit of the museum. Team structure as follows:

Relationships

  • Collaborate with colleagues across the Royal Armouries, building support for the marketing and communications strategy
  • Build strong working relationships with all departments, the Chair, Director General and the Executive Board
  • Seek and maintain partnerships with external organisations
  • Cultivate successful, productive internal relationships that cross team boundaries and demonstrate a willingness to collaborate with all team members to achieve good outcomes for the museum and its audiences
  • Support the development and maintenance of stakeholder relations
  • Manage excellent supplier relationships

Leadership Group

  • Contribute to the development and delivery of the overall RA vision and strategy
  • Support the development of collaborative, cross team working and process to deliver priorities
  • Support and facilitate two-way communication with and across the wider museum, nurturing a culture of inclusion, dignity and respect

Budgets and Resources

  • To proactively manage the marketing and communication budget and resources with a view to ensuring value for money and monitoring and assessing return on investment
  • To proactively manage the interpretation and digital engagement programme’s finances and resources with a view to ensuring value for money and being open to and seeking new ways of supporting and developing the programme

Policies and Procedure

  • In discussion with the Director of Brand & Audiences, oversee and/or draft policies, procedures and guidance frameworks required for compliant operation of the marketing and communications workstreams
  • Comply with RA policies including those relating to procurement, contract and project management and data protection
  • Ensure close adherence to the museum’s Code of Conduct and Bribery and Corruption policy and other good practice frameworks
  • Comply with equality and access legislation

Personal Responsibilities

  • Work closely with the Director of Brand & Audiences and departmental team leaders to implement the Royal Armouries’ Corporate Plan
  • Maintain a calm, professional exterior and be a role model to managers in the team and across the Royal Armouries
  • Work responsibly, intelligently, professionally and flexibly to meet the needs of the museum

Reporting Structure

The post-holder will report to the Director of Brand & Audiences and be a member of the departmental management team. Due to the nature of the post-holder’s duties the role has a dotted line to both the Director-General and Chair of the Royal Armouries.

Working Conditions

Travel to and working at the other Royal Armouries sites will be required, Leeds based, with optional hybrid working and regular travel. This is a senior role and brings with it complex demands; the post-holder will need to bring a reasonable level of resilience and ability to withstand pressure.

 

Person Specification

E = Essential for applicants to meet relevant standard

D = Desirable for applicants to meet the relevant standard

Selection Criteria

CRITERIA

 

STANDARD

 

E/D

 

EVIDENCE

 

 

Work & Experience

 

Substantial and extensive experience in analogue and digital marketing and communications

 

Experience of complex project management and delivery

 

Experience in designing and successfully implementing multi-platform and targeted marketing campaigns meeting both cultural and commercial objectives

 

Experience of financial management including effective business planning

 

Substantial experience in public relations and communications including issue management

 

Experience of devising, commissioning and acting upon a comprehensive audience research programme

 

Demonstrable experience in brand strategy, development and implementation

 

Experience of motivating, developing and managing multi-functional teams

 

Experience of complex stakeholder development and partnership management

 

 

E

 

 

E

 

 

E

 

 

E

 

 

E

 

 

E

 

 

E

 

 

E

 

 

E

 

 

 Application, interview 

 

 

 Application, interview 

 

 

 Application, interview   

 

 

  Application, interview

 

 

Application, interview

 

  

 Application, interview

 

 

 Application, interview   

 

  Application, interview

 

 Application, interview

 

 

 

Skills

 

Detailed and current knowledge of the UK arts, heritage and museum sector

 

Ability to plan effectively across the organisation to produce cost-effective and compelling integrated communication campaigns

 

Ability to understand and analyse complex information to make effective and timely decisions

 

A demonstrably creative, innovative and strategic approach to communication and marketing

 

Able to manage conflicting priorities and pressures, delegating as necessary to ensure the essential deliverables are achieved 

An interest in history and the world of arms and armour

 

 

E

 

  

E

 

 

E 

 

 

E

 

 

 E

 

D

 

Application, interview

 

 

Application, interview

 

 

 Application, interview

 

 

 Application, interview

  

 

Application, interview

 

Application, Interview

 

Aptitudes

 

Highly articulate with well-honed communication skills

 

Ability to think laterally and plan clearly for the long-term

 

Ability to devise and deliver an agreed plan

 

Willingness and ability to make decisions and react quickly in rapidly changing situations

 

Excellent presentation, verbal and written communication skills

 

Ability to manage and prioritise own workload and the workload of others without regular supervision

 

E

 

 

E

 

 E

 

 

E

 

 

E

 

 

E

 

Application, interview

 

 

Application, interview

  

 Application, interview

 

 

Application, interview

 

 

 Application, interview, and presentation

 

Application, interview and presentation

 

 



This vacancy has now expired  Print